The story below is running on the Press Association wires tonight:
Town hall pensions are costing every household in England and Wales £281 a year - the equivalent of a quarter of their council tax bill - Conservatives said today. Shadow communities secretary Caroline Spelman highlighted official figures showing the Local Government Pension Scheme - which excludes teachers, firefighters and police - cost councils £5.4 billion in 2008/09. The figure was almost GBP400 million up on the previous year's £5.009 billion - an increase of 8% - and was more than four times the £1.52 billion cost when Labour came to power in 1997/98. Analysis by the Conservatives found the yearly cost is now equivalent to £281 for each council tax-paying household in England and Wales, compared to an average council tax bill of £1,175. Ms Spelman said: "Town hall pensions are now costing every taxpaying household almost £300 a year - equivalent to a quarter of everyone's council tax bill going on pension costs, rather than emptying bins or cleaning streets. "Local taxpayers simply cannot afford to foot an ever-growing bill. Under Labour, people are paying more and getting less." Right, I'm no politician and my job means that I have to stay neutral - frankly I couldn't care less which party is running Leeds City Council; it's simply my job to support and work with whoever is in charge. But - the story above is an example of where the Tories are well and truly shooting themselves in the foot. The final sentence 'under Labour, people are paying more and getting less' says it all for me. Ummm, H-E-L-L-O - Miss Spelman - did you check to see which party is running the town hall in Leeds before issuing your analysis to the media? Clearly not because the party in charge here is ... the Conservatives! So tomorrow morning, when the Yorkshire Post calls asking for a comment on this I'll be defending the Tory council adminstration from ... itself! That's crazy. Some people really need to engage their brains before sending out press releases.This is a copy of my weekly blog which I write for work and is published on the council's intranet. The views I express in this log are my own, professional, views as the Head of Communications but do not necessarily reflect those of the authority itself.
I’m feeling a bit under pressure this week.
A few months back I agreed to present a guest lecture at Leeds Met University’s business school. It is open to students studying PR and journalism courses, but because it’s run in association with the Chartered Institute of Public Relations (CIPR) it means that communications professionals are also invited.
I said ‘yes’ at the time because I considered it flattering to be asked and a great honour to have a slot on what I understand to be a prestigious series of lectures which in the past have featured some ‘communication greats’.
I’m following the man from Sony and the next lecture will be presented by another Andy; this one Andy Green who has a national reputation for running his own firm.
That’s the reason I’m feeling a bit under pressure.
Several fellow communications big-wigs have been in touch to let me know that: ‘we’ve seen you’re down to present a lecture, so we’ve booked our place!’
Oh. My. Goodness.
Then I was forwarded an email from a colleague yesterday who’d spotted a mention of it on ‘Insider Spark’.
It ‘bigged me up’ a bit saying that I was going to be talking about ‘PR for local councils in the digital age’.
At this point, the pressure ratcheted up a bit more.
Here’s the thing. I’m more than comfortable getting up and doing a quick Power Point presentation or interviewing the award winning Stuart Simmons in front of an audience of 100 – but I’ve never had to do a full-fat serious lecture before.
I’ve got an hour to fill. 45 minutes of me and then 15 minutes of questions and frankly I’m a bit nervous. The whole thing will be recorded and shown on the university’s website for all to see.
I have asked for the support of my team and they have agreed to help with an interactive session at the start of the lecture and Cllr Richard Brett and James Rogers are also involved.
My chosen subject is how we – as a council – are refocusing the press office to be less reactive, much more proactive and to operate more like a newsroom. Gone are the days when we can sit around waiting for the phone to ring; we need to be out there sourcing stories ourselves and getting journalists to run them.
I’ve talked about this before in this Log. So, my lecture will focus on how we can make use of the shifting media landscape to help us. I’ll be reflecting on falling newspaper sales, increasing radio audiences and how social media and the internet are new tools for us to grasp and make good use of. I’ll also be highlighting the council’s virtual newsroom and some of the content on it.
If you’re interested in attending (no, not to throw rotten eggs and smelly tomatoes from the back row) let me know and I’ll see if that’s a possibility.
It’s happening on Monday (October 19th) at 18.30.
Finally – thanks for all your suggestions for a ‘distracting’ news story we could have on ice in order to deflect attention from any difficult news.
I mentioned this last week because of the Winchester councillor who made the national news when he claimed he had had a close encounter with an alien ballet dancer in the city’s high street. (I was born in Winchester and I’ve never seen anything similar).
Anyway, after much (about 11 seconds worth) of deliberation, the winner of the star prize of a packet of Custard Creams and a half chewed pencil is …
Pam Richardson from IT!
Pam came up with the idea of a ‘hidden portal’ in Civic Hall which ‘opens and closes with a swish’ and through which ‘staff disappear’. A ‘mysterious voice can be heard which beckons them through’ she suggests. The good news is that staff do eventually return unharmed but with ‘no recollection of where they have been’.
Hold on. This isn’t made up. That’s the room where I hid to escape the clutches of the TV Licensing people.
Oh Dear Lord - my secret is out ... I used to have hideous hair!
One of my former colleagues from Winchester Hospital Radio has unearthed this picture of me and sent it across tonight. Clearly when I was younger my fashion choices weren't up to much either. It has prompted some great memories of some great times though - WHR is a fantastic charity and it's where I learnt my broadcasting trade alongside and with an amazing bunch of dedicated and talented people. Have a look at http://www.whr.org.ukThis is a copy of my weekly blog which I write for work and is published on the council's intranet. The views I express in this log are my own, professional, views as the Head of Communications but do not necessarily reflect those of the authority itself.
I want to start this week by saying ‘thanks’.
Thanks for all the supportive comments you sent me regarding my trauma with the TV Licence. It all seems to be sorted now. The lovely Jessica has stopped calling. Our short relationship is over. But, that’s fine by me.
Thanks also for those of you who’ve stopped me in the corridor to say nice things about this Log. You’re all very kind.
Anyway – we’re in a new week, so it’s time to talk about new things.
We’re about to launch a new ‘campaign’ around plain English. We’ve had the brilliant and fantastic Rosana Rategh working with us for a number of months and she’s been developing a workshop we can run for all staff.
There have been a number of pilot sessions and the feedback so far has been great.
The campaign is the result of concerns raised by councillors who say increasing numbers of formal committee reports and documents are confusing and difficult to read. One of them told me ‘if I can’t understand the content of the report, how can I be expected to make an informed decision?’.
That’s a fair point and one that’s difficult to argue against.
Yesterday, a colleague and I had to go to the central and corporate scrutiny board to talk to members about our plain English aspirations.
They raised a number of issues and concerns. One was bad grammar, another was the incorrect use of apostrophes and a third was ‘the terrible use of English generally’ as one councillor put it.
But the biggest annoyance was acronyms and abbreviations. Members said we used them too often and on many occasions we don’t even explain what they mean.
Now, I think ridding our communications of both is going to be a tough nut to crack. They are embedded in our culture here. It’s the language we’re used to.
Here’s the proof of why I think it’s going to be a challenge.
When I was explaining to councillors that we had support from senior officers for the plain English campaign I told them we were going to take a report to CLT.
‘CLT!’ exclaimed the chairman. ‘Now you’re doing it!’
Ooops. That was a big boob for the head of communications to make. There I was talking about how to rid the council of acronyms and abbreviations while also using one myself.
That’s the problem.
(At this point I turned round and had to ask Dave Marsh from the Yorkshire Evening Post not to write that down in his report.)
You’ll be hearing more about our plain English campaign over the coming weeks as we start running the workshops and I look forward to seeing you at one of them.
Next – Harold Wilson once said: ‘A week is a long time in politics.’
I want to move that saying on so it becomes ‘A lot can change in a week in politics’.
I mention this because I think last week was the strangest so far in my short career in local government communications.
About 10 days ago, we (the council) were in the midst of a PR ‘war’ with the unions over the bin strike. We were saying our thing and they were saying theirs and not surprisingly those two sets of messages were quite different from each other.
Fast forward to last Thursday then when I was having a casual ‘friendly’ chat with the man from Unison to make sure he was happy with a statement … I had written on behalf of his union and the GMB.
It was quite surreal – us ‘handling the communications’ for the two unions who for the previous two weeks we’d been ‘battling’ against.
Let’s hope some progress can now be made in the talks which are underway.
Finally, if ever there was an award for ‘a councillor getting themselves in the national media with the strangest story ever’ then I’d give it to this man.
I’m wondering whether we could come up with a bizarre story which we could hold in reserve for use if we ever need to deflect attention.
Perhaps it could be something like: ‘Council leader abducted by refuse truck shaped flying machine …’ or ‘Launch of new self-emptying bins in Leeds …’
Dear reader I know that you’re a creative type; so please send in your suggestions by return. I may even be able to rustle up a small prize for the best one.