No, this isn't a blog post about football - it's actually to do with getting what you want when you go to a meeting of senior managers.
 
A colleague and I have been to present to the weekly gathering of the council's corporate leadership team (the biggest cheeses) to talk to them about where we are and where we want to go with the issue of branding and identity.
 
We've got some serious issues and they need sorting out if we're to properly make the link between the many fantastic services we provide and the public's perception of the council.
 
There's also an additional challenge.
 
Next May Leeds is playing host to the Local Government communications conference and as many as 300 of the UK's top communications professionals in the city for three days.
 
I want them to see us getting it right.
 
The good news is the big cheeses endorsed everything we want to do and have asked us to present to senior councillors to get their support.
 
If CLT was the first division, then the politicians are the 'premier league'.